Christmas Ale is back! Great Lakes Brewing Company to host ‘First Pour’ celebration before Halloween with at-home option

by 24USATVSept. 30, 2020, 3 a.m. 66
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Christmas is getting an early start in Cleveland.

CLEVELAND — Editor's note: Video at the top of this story is from 2019's "First Pour" event.

Halloween hasn't even arrived yet, but the Great Lakes Brewing Company is already gearing up for the Christmas season.

That's right! Christmas Ale is almost here! GLBC announced Tuesday that it will host its annual Christmas Ale “First Pour” celebration on Thursday, Oct. 22.

“This year has been a tough one, but we’re not going to let that stop us from celebrating the return of everyone’s favorite seasonal tradition: Christmas Ale!” GLBC posted on their site.

The “First Pour” celebration starts at 10 a.m. and continues until 10 p.m. with last call slated for 9:30 p.m. There will also be COVID-19 precautions in place.

“To ensure the safety and wellbeing of our staff and customers, reservations are required,” the company said. “To help maintain physical distancing, lines will not be permitted outside of the brewpub.”

You can make your reservations HERE. No walk-ups will be permitted. Masks are required for entry.

Can’t make it to the “First Pour” event in person? No problem! GLBC is also offering a virtual “First Pour” option where you can enjoy the fun from home. To get involved, there are five different packages available, which you can purchase when pre-orders open on Monday, Oct. 12.

So what do you get? The cheapest package comes with one 32 ounce crawler of Christmas Ale for $14. The most expensive option is loaded with lots of holiday goodies for $188.64:

Bottles of the Christmas Ale will hit the brewery’s gift shop starting Friday, Oct. 23. Distribution to other locations will begin Monday, Oct. 26.

Watch more from last year's "First Pour" event below:

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