Skin-care brand Clarisonic is shutting down after more than 10 years in business, and now all of its products are 50% off

• Skin-care brand Clarisonic announced in an Instagram post on Tuesday that it's shutting down permanently in September.
• The company said on its website that it's closing so that its parent company L'Oréal "can focus its attention on its other core business offerings."
• Clarisonic also thanked its "loyal customers, dermatologists, and retail partners" who helped put the brand "on the map," and announced that its full range of products is now discounted 50% off.
• On Instagram, influencers and fans of the brand have expressed shock at the company's announcement.

Clarisonic, a skin-care brand known for its electronic face brushes, is going out of business.

The company made the announcement in an Instagram post on Tuesday, saying it will shut down permanently by September 30. Clarisonic also thanked its "loyal customers" in its statement, and announced that its full range of products is now on sale for 50% off on its website.

"To our entire Clarisonic community, it has been our absolute pleasure to serve you all these years," the brand wrote on Instagram. "Please take advantage of our last chance, 50% off EVERYTHING sale on Clarisonic.com and at our authorized retailers (Amazon, Sephora, and Ulta Beauty )while supplies last, and see the link in our bio for a list of FAQs regarding our closure. Thank you for being a part of the Clarisonic family."

The company shared a similar message on its Instagram story, writing: "After more than a decade of game-changing innovation and industry-leading technology, the Clarisonic brand will be shutting down as of September 30, 2020."

"We want to thank all of our loyal customers, dermatologists, and partners who have helped put this brand on the map," it continued. "It has been our absolute pleasure to serve you all of these years."

Clarisonic shared this statement on its Instagram story. Clarisonic/Instagram

Clarisonic said on its website that it's shutting down so its parent company L'Oréal can focus on other brands

Though Clarisonic didn't explain why it's going out of business on Instagram, the company did share a reason on the FAQ page of its website.

"This difficult decision was made so that L'Oréal can focus its attention on its other core business offerings," Clarisonic's website says.

The FAQ page also states that select product warranties will be honored until October 31, 2022, returns and rewards will be accepted until September, and that the Clarisonic app will remain available to customers.

Influencers and fans of Clarisonic seem shocked by the brand's announcement

Here for the Tea, an anonymous account that follows internet drama, re-shared the brand's announcement on its Instagram page. In the comments section of its post, numerous influencers and fans shared their thoughts on Clarisonic going out of business.

Clarisonic devices were once extremely popular amongst these makeup artists and others on YouTube. Tati Westbrook, for example, frequently spoke about the brand's face brushes and praised their anti-aging results in her videos.

Jaclyn Hill also shared a glowing review of the brand's device back in 2013.

Everyday fans of Clarisonic seem equally upset by the brand's news, and said on Instagram that they're disappointed by the announcement.

"Why?!??? My face and body needs y'all," one person wrote.

"BOO!!! I've owned Clarisonic brushes since 2007 and I don't know how I'll live without it when I run out of brush heads," another person wrote.

"Please say it isn't so! 😭😭😭" an Instagram user wrote. "I just got my Mia Smart this Christmas and I CAN'T live without it 💔."

Representatives for Clarisonic and L'Oréal did not immediately respond to Insider's requests for comment.
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